21 May 2021
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Know and Serve Your Customer Better with Intelligent Decisioning
25 May 2021 (Tuesday), 11:00am-12:15pm (Hong Kong Time)
CPD Hour : 1 hour
HKIB CPD (except AAMLP and CAMLP holders) / SFC CPT / PWMA OPT

COVID-19 has undoubtedly accelerated the adoption of digital channels by clients and has significantly altered their behaviors and channel preferences. Nowadays, clients are expecting a lot more than just using them as alternative channels to physical branches. They expect their banks to tailor the customer experience to each customer and expect their bank to understand and anticipate their needs. Therefore the effective use of data analytic to gain a complete view of clients are of ever-increasing importance and relevance.

For example, the accurate profiling of clients enables the marketing team to target them more effectively so that the account holders only receive offers that are genuinely relevant to their current and future needs. Incorporating client profiling to the marketing campaigns also allows banks to offer products that are uniquely tailored to each client based on their background, such as their credit scores.

This HKIB Thought Leadership webinar will highlight ways that banks can harness the data to automate real-time analytically driven decision-making at scale, using AI and Machine Learning technologies, to support product design and strategic decision-making.


Clarence CHEUNG
Regional Head of Business Analytics, Asia Pacific - Wholesale Banking

Clarence Cheung is currently the Asia Pacific Regional Head of Analytics for Wholesale Bank at HSBC, where he leads a team to use data and analytics to generate revenue, manage risks, and improve efficiency. He has 15 years of experience working with data and analytics across multiple organizations.

Prior to joining the bank, Clarence has worked as a management consultant with Accenture and Ernst and Young, served as a Director of his family’s business in fashion distribution and manufacturing, and founded / invested in three startup companies in business process outsourcing, fashion distribution, and B2C coffee delivery. He has working experience in the US, China, Italy, and Bangladesh. Clarence graduated with a Masters in Information Systems Management from Carnegie Mellon University, and a Masters in Knowledge Management from Hong Kong Polytechnic University.

Irene XU
Global Industry Principal, Banking

As a Global Industry Principal, Irene Xu continuously analyzes the evolution of banking throughout the world and has key responsibilities in the APAC region. With deep expertise in advanced analytics, financial analysis, business applications and optimization, Irene provides niche advisory services and thought leadership to banks and other financial institutions, supporting them along their digital transformation journeys and guiding their efforts to turn data into insights they can act on while deriving maximum business value. In her role, she focuses on presenting and promoting SAS' strategy and viewpoints to senior financial executives, partners, analysts and influencers, as well as developing relevant narratives and supporting content.

Who Should Attend?
CEOs, CFOs, COOs, CMOs, CIOs, CROs, CDOs, Head of Analytics, Head of Digital Channels/E-commerce, Head of Product Portfolio, Business Line Leaders, Risk Management Professionals, IT Professionals, Data Analysts, Operations Specialists and banking practitioners who need to understand data analytics (Priority enrolment for HKIB Professional Members of relevant job scopes).

Registration is FREE, but subject to approval. Please register online or send an email to carl.wong@plus-concepts.com. We will send you a personalised link to join the webinar should the registration is successful.

Enquiries:  Mr Carl WONG, Tel: (852) 3983 2315, email: carl.wong@plus-concepts.com

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